Why Her? Make that four heads if you were middle-aged. Yet today, it is Baby Boomers who are making the biggest splash in the online dating pool. At Match. And on JDate. Just as Baby Boomers have lagged behind younger people in embracing the new technology, so have they been slower to dip their toe into the cyberspace dating waters. But now they are overcoming their fears.
About half of never-married Americans have used an online dating site or app
Our clients rely on our information and data to stay up-to-date on industry trends across all industries.
With divorce rates higher than ever before and Baby Boomers hitting their 50s, 60s and up, more and more mature women are finding themselves single and.
Apps like Tinder are popular among young people, researchers say, but there are more complex reasons why older singletons have gone online. Boomers are more likely to be single, divorced or widowed, studies have shown. That makes them a prime target market for dating sites, and with good reason. The so-called gray divorce rate has risen sharply — from just one in 10 people over the age of 50 in , to around one in four in — according to research by sociologists Susan Brown and I-Fen Lin of Bowling Green State University.
The older you get, the more women there are in relation to men. And more older people feel comfortable trying online dating. Word of mouth is as powerful as advertising, perhaps more so.
How Baby Boomers are Finding Love With Online Dating
Personalized private matchmaking, date and relationship coaching nationwide. Like headhunters for love, this company can go beyond its lovebase to help find you the one. Free profile submissions accepted to be matched. Large and trusted Christian dating site with over 15 million singles. Free dating service available with a premium membership option.
But with million baby boomers (between 52 and 70) living in the U.S. As the largest online dating service out there, is a name.
When Rhonda Lynn Way was in her 50s and on the dating scene for the first time since she was 21, she had no idea where to start. She tried to use dating apps, but the experience felt bizarre and daunting. Way is now 63 and still single. Throughout their adult life, their generation has had higher rates of separation and divorce, and lower rates of marriage in the first place , than the generations that preceded them.
And as people are living longer, the divorce rate for those 50 or older is rising. But that longer lifespan also means that older adults, more than ever before, have years ahead of them to spark new relationships. Getting back out there can be difficult, though. The only way she can seem to find a date is through an app, but even then, McNeil told me, dating online later in life, and as a black woman, has been terrible.
In fact, many gay bars have become something else entirely—more of a general social space, as younger gay people have turned to Grindr and other apps for hookups and dates. Dating apps can be overwhelming for some older adults—or just exhausting. He and others I talked with were tired of the whole process—of putting themselves out there again and again, just to find that most people are not a match.
The Online Dating Landscape in 2019
With divorce rates higher than ever before and Baby Boomers hitting their 50s, 60s and up, more and more mature women are finding themselves single and facing the choice whether to go back into the dating pool or not. Social mores and the media do not make it easy for older women. While older men are still often conveyed as sexy and desirable, older women are usually given a shelf life.
None of this helps, of course, when a mature woman is considering going back into the dating pool.
As men and women remain independent longer, baby boomers and seniors find The average user of on-line dating services is a busy professional who is.
But as of this year, Facebook is now a fully-fledged contender in online dating, following the rollout of its namesake dating service. After its recent launch in the U. But more than most online activities we track, there is a clear bias in user numbers towards men. This ratio is reflected in most dating apps, though the more female-focused Bumble actually has women in the majority.
Location-based apps tend to get the limelight for online dating, not least because the average age of an online dater is 26 though this has been increasing gradually over time. Unsurprisingly, we often find younger users are fluent and comfortable with doing things on smartphones , while older users are more wedded to PCs. For online dating, this trend generally holds water. As with much of the online landscape, dating is a multi-device activity.
Understanding device habits is one way dating services can grow beyond typically young and urban singletons. But another is understanding the characteristics of daters within each age group. We can do this by analyzing online daters against our 65 attitudinal data points, getting a more rounded understanding of who they are and the dating apps that may represent them.
In each case, we can understand how online daters differ from their peers by looking at their top over-indexes. Facebook is joining an already crowded market, and the saturation in it has led many dating services to roll out their first international branding campaigns in an attempt to stand out from the crowd.
Access from any device, anywhere
Way is now 63 and still single. She’s in good company: More than one-third of Baby Boomers aren’t currently married. Throughout their adult life.
But a new study reveals a surprising statistic: Baby boomers are just as likely as millennials to be swiping for sweethearts. A national survey from the Pew Research Center shows that online dating by to year-olds has doubled since , rejecting conventional wisdom that the older generation is afraid of technology. Though millennials still lead the way in app usage, the silver sneaker set is not far behind.
This age group also represents triple-digit growth on some of the more “trendy” urban dating apps, such as Coffee Meets Bagel. They also are a better judge of the type of person who will make them happy, so it’s the perfect stage of life to be looking for love. The survey also showed that Internet dating has lost its taboo status for the youngest demographic to year-olds , leading to a threefold increase in numbers in the last two years.
Online Dating Enjoying a Boom Among Boomers
New research from Pew into who is using online dating may be a big surprise for many. It’s Baby Boomers who are increasingly finding love in the bits and bytes. Do the math.
The rise of dating websites and apps have changed the dating scene, leading singles to make judgments on potential dates as fast as they can swipe their screen. With about 20 million baby boomers actively using at least one of these dating services, they want to look their best and feel confident in the modern dating world. New statistics released by the American Society of Plastic Surgeons finds more Americans age 55 and older are seeking out cosmetic procedures, with nearly 50, more procedures performed on patients in this age group in than the previous year.
For example, a lot of my patients have expressed concerns about their neck or double chin, especially when it comes to looking downward to take a photo or video chat on their phones. Taylor says boomers are interested in a wide range of procedures, both surgical and minimally invasive. After her divorce, her new look also gave her the confidence to create an online dating profile and begin meeting new people. Having the courage to explore the modern dating scene eventually led Pinkerton to her husband, who she met online.
Statistics show procedures among this age group have steadily increased from 2 to 6 percent each year for nearly a decade. That’s where a board-certified plastic surgeon can help. Matarasso stresses the importance of choosing a board-certified surgeon to ensure the most rigorous safety and ethical standards, plus those are the surgeons who are most qualified and can offer a wide range of options to fit the needs of each patient.
Your feedback will go directly to Science X editors. Thank you for taking your time to send in your valued opinion to Science X editors. You can be assured our editors closely monitor every feedback sent and will take appropriate actions. Your opinions are important to us.